My Customer, My Co-Innovator
The innovation that matters isn’t what the innovator offers; it’s what the customer adopts. And as organizations recognize this, they’re starting to use their customers as a source of innovative introspection. Learn how involving customers in the innovation process can add real value to new product designs.
Becoming the First Step in the Demand Chain
Once upon a time, for retailers, product was king. But globalization and technological advances have led to commoditization, knocking product off its throne. Now, says Love Goel, chairman/CEO of Growth Ventures Group, there needs to be less emphasis on finding the ideal product and more on perfecting your relationship with your customers.
Pumping up your visibility
When it comes time to take the next step in expansion, getting professional marketing advice can make all the difference for a young company.
After starting their business by servicing a single client, partners Denise Deakin and Andrée Marceau grew Scimega Research into a 15-person firm with a roster of big corporate customers.
Read the full article to find out how they're getting to the next level.
Recorded Web events click
Online events have proven their worth as a way to deliver qualified leads to b-to-b marketers. Now the challenge is how to run them more often and more efficiently.
Read the full article and get 5 useful tips for producing successful online events.
The next phase: Bottom-up marketing
A weblog, or blog, is a community-oriented Web site that invites participation and collaboration between the authors of the site and its readers.
Rather than talking down to the masses, blogs are about the online masses organizing themselves, their content and their attention. The result is a "niche-casting" of their interests and desires back up to marketers savvy enough to pay attention. In an increasingly advertising-resistant and technology-enabled world, the bottom-up trend represents nothing less than the future of marketing.
Read the full article by Richard Karpinski of BtoB Magazine.
- Jay Conrad Levinson
