"Knowledge management is the practice of harnessing and exploiting intellectual capital to gain competitive advantage and customer commitment through efficiency, innovation and faster and more effective decision-making." – Steve Barth

Just like traditional business assets, including buildings, machinery, inventory and cash, your company’s knowledge assets need to be properly managed for the greatest possible return on investment. Here are just a few of the benefits you can expect as a result of implementing an effective Learning & Knowledge Management (LKM) system:

• Foster innovation by encouraging the free flow of ideas


• Improve customer service by streamlining response time


• Boost revenues by getting products and services to market faster


• Enhance employee retention rates by recognizing the value of employees' knowledge and rewarding them for it


• Streamline operations and reduce costs by eliminating redundant or unnecessary processes.

The principles of effective Learning and Knowledge Management (LKM) are not new, but the exciting thing about technology today is that it can now enable the delivery of a much more integrated and continuous learning experience, blurring the boundaries between formal training, on-the-job training, access to relevant knowledge, and guidance or coaching.

We can now treat employees and customers less as students (where we think of them primarily as participants in certain training events) and more as workers or performers, supporting them in a continual process of development and improvement.

• Effective learning opportunities must convert information into knowledge


• Effective performance support must convert that knowledge into modified behaviour.

Our approach to effective LKM is a blended approach; one that bundles learning and knowledge management strategies into a cohesive unit that supports the learner in moving from information to knowledge to modified behaviour. As the saying goes…“tell me and I forget, show me and I remember, involve me and I understand”.

Contact us to learn more about how Keystone Marketing can help you implement these technologies to drive significant workforce productivity improvements, with clear alignment to your overall business goals and objectives.